Interest Booster
A market-first gamified savings account designed to encourage consistent saving habits through promoting transparency and agency.
Key challenges
The most ambitious aspect of Interest Booster is its real-time interest tracker, which no other bank with similar products has been able to do. To make it a reality, significant coordination was required to unify 5 business lines. This was challenging for me both as a designer (keeping the UI informative yet simple) and as a product manager (reconciling competing KPIs and data practices of different businesses).
Project status
Launched as the flagship feature of Citi Plus in Hong Kong (2021) and Singapore (2022)
Press Release (HK) | Press Release (SG)
My role
Lead UI/UX designer & product manager
My responsibilities
Product concept, customer research, pitch, product strategy, UI/UX design, product management, go-to-market strategy
Key collaborators
Business product leads, engineers, marketing
Product impact
In Hong Kong, Interest Booster attracted over USD 500 million in deposits in less than 1 year after launch; per account balance is nearly 200% above target and 3 times better than the nearest competitor.
(Exact figures are confidential)
