Citi Stories
A standalone interactive content experience

Project status
Initially pitched as a financial wellness concept in 2019, the pilot finally launched in 2022 as a content experience to 680k customers and achieved an average content viewing time of 75 seconds. The project is currently being expanded for Citi’s global wealth content strategy.

My role
Lead product designer

My responsibilities
Product development, pitch, UI/UX design, product management

Key collaborators
Engineers, marketing, global wealth leads